People read t-shirts. If they’re interesting, different, or catchy, they can’t help themselves. That means that if you want to take your brand’s message to as many people as possible, t-shirt marketing is a wonderful way to do it. Every time someone wearing your t-shirt stands in line, the people behind them are checking out the back of their shirt. Walking through the mall, sitting at a table at lunch, or even hanging out with friends all become advertising opportunities.
Turn your fans and customers into walking advertisements. When people put on your t-shirt, they’re showing their support for your company, but it’s more than that. They’re also carrying your brand and message to a segment of the population that you might not otherwise reach. They’re displaying your message to friends, family members, and strangers on the street–and all of those people are reading their t-shirt.
Encourage dialogue about your product. Do you have a little-known product or service? Are you trying to get information out there about the things that you offer? If so, t-shirt marketing is the perfect way to do it. When they see something they don’t understand or have questions about, people ask questions. T-shirts give them the opportunity for one-on-one interaction with the people who already support your brand, which means that they’re likely able to answer questions about your product. Often, the difference between a potential customer and one who’s ready to try out your products is simply a conversation.
T-shirt marketing isn’t the answer to every marketing problem your business has, but it can make a huge difference in the customers you’re able to reach and the leads you’re able to convert to sales. If you’re looking for a marketing opportunity that will draw in new interest in your business, try t-shirt marketing today.